These are a few rough sketches that me and sophia did, very simple, we where going to do them in red, straight forward with a little play on the words.
This is the task that we did to day, we had to read the brief and pick out key word of what the client wants, this was just an example we followed, I think i turned out well, I learned a lot from this session, especially how to make objects 3D, which is what I did with the panels going through the middle of the door.
So this was our final logo, you may notice that everyone’s is the same this is because we were all creating one of Laura’s designs. I created this on illustrator using mostly the pen tool but she also showed us the smooth tool which we used to neaten up our original shapes. If I did this again I would make the door smaller and maybe make the beetroot more round.
In Dan’s lesson on Friday, he wasn’t there, so instead we had a workshop on graphic design and designing a logo for a company.
So we got given the task to design and create a logo for a company called ‘Red Roots’. After being given the design brief and some information about the company, we knew that they were an online social networking company that allowed farmers to go on to sell and buy produce like food. They also said that they wanted a logo to be young, modern and playful but not to loud and bright. They also wanted the colour red to be included.
So the first thing we did was a mind map. A mind map helps you break down information and come up with ideas. It could help you think of things that are linked to the themes you come up with which you didn’t even think of at first. We had headings such as ‘farm’ and ‘red’ and came up with different objects and things.
The next stage was to do a ‘mockup’. This is when you create and show your initial ideas. So we did sketches and researched images online for inspiration. The drawings didn’t need to be neat, they are just for the client to get the gist of things. My main idea was to do a cow that was made out of red roots.
The last thing to do was to make our logo on photoshop but because we hadn’t done anything like this before, we used one of the tutors designs to base it on which was a beetroot made into a barn. So she scanned her image in and we put it on our computers and used this as a base.
We started by getting the pen tool and making the outline of the main part of the beetroot and the leaf seperately. We then coloured this in and made sure the red beetroot was over the green leaf. To create the curves we clicked and dragged. Unfortunately this was as far as we were able to get before we ran out of time but the rest was all done in the same way.
Well I actually achieved one of my dreams and that was to share my knowledge of design to students! My tutor from College, Dan Hodge emailed me asking if I would like to teach on a Friday at College.
I instantly said yes and thought it was a brilliant experience for me to try. At first I planned the lesson and tried to think on what I can teach them. I didn’t want to just include a design tutorial, I wanted to prepare them for what they may experience in University and just get their own first insight of real client work.
So I decided to teach them how to generate ideas for your client by firstly creating a detailed brief never just let them say do what you want and don’t keep the canvas blank. Then how to break down keywords in a brief to make it less wordy so you can generate those words in a mind map for ideas. I tried to make this as much as possible as a group thing, less talking more sketching and generating on their own, so they can experience it themselves.
I gave them a brief and made them make their own mindmaps in a group and moodboards then generate some ideas.
Finally for an hour I decided to show them a quick demonstration of illustrator by giving my own sketch of a logo design and learning together how to make the logo, I really wanted to give them a grasp of the pen tool and smooth tool.
I was surprised how very well all the students handled it, some of them got lost but I tired as much as I can to go to each one individually to makes sure they are not lost. They all came up with brilliant ideas and I am going to reblog a few of their posts now.
Hello everyone it has been a while, that is because I have been very busy sorting out job seekers, finding places to go and carry on with my next adventure. However I have actually done some working experience again!
As you know before I worked at a 3 month internship with Tangerine PR well I even worked for a company called Oakbase now for a few days. It was a trial job because they are currently seeking Junior designers however it was a real client brief the offered me.
I cant share the designs sadly because it’s all still live however I will say so far the Client likes quite a few of their elements.
Working for Oakbase was really good, they are a very small company at the moment however they seem to be laid back and have fantastic clients to work for. It is a company I enjoyed working with however I really would love to spend longer there and get to know them further
At the moment it is the waiting game.
I have decided to take part in a small collab called the “Twitter Graphics Worm” where you add on an image to the end of the worm, it was fun to do and I was given 5 days to do the design which was plenty of time.
The image had to merge with the next one visually however I wanted to make something funny and link a story with the next door image. If you see the worm http://www.graphicsworm.com/worm the image before me had a phrase saying “Soon we shall only have the garden wall left” which made me think what happens when there is only a garden wall? All the animals will escape to space of course!
I encourage people to have ago with this, it’s fun and the worm is already looking fantastic!
I have been experimenting on how to make my own illustrator brushes, it was not an easy task and I still am experiencing problems with the design. At the moment I have managed to create a brush for hair style on the image below by converting a circle to a hair shape and then turning it into a brush, that was easy.
However I also attempted to make my own pattern brush for a candy cane effect and realised on the tutorial I used I can’t recreate the angles they mentioned. For some strange reason when a brush with a point it cuts out the brush however when I do a bend it works, this is because I can’t create a shape on the options at the create a brush menu. On the tutorial it tells me to select a bend shape which does not exist?