These are some designs I did for Cosatto which never went on further, it was an lead to interview design and I ended up having the interview! The idea of these designs were showing Cosatto prams as a product that will help children express their personality more and develop into what the mothers dream of them to be. I used simple lined sketched backgrounds because I felt that Cosattos current image had so many patterns on their pages it wasn’t showing off the products but merely camouflaging them and distracting the consumer to whats most important. The illustrations help bring out their product designs colours and allows the viewer to first spot them.
The photos was taken by me at a friends home set up studio called Julian Barritt, I was suprised how willingly the kids posed in the shots, after a while they were bored and did their own thing however I used most of those shots instead anyways!